# Joant Úbeda Brand Work

Selected brand marketing work across biotech, food tech, and F&B. Joant has built and led creative teams from the ground up for multiple companies.

## Portfolio

- [Allozymes](https://joantubeda.com/brand-allozymes) (2024) - Brand strategy / campaigns / PR. A comprehensive biotech rebrand and credibility engine built around science, business milestones, and category leadership. Result: Doubled social followers, increased website traffic by 15 percent, and built a year-long platform for funding, partnership, and science news. Artifacts: Brand guidelines (https://joantubeda.com/assets/brand/docs/allozymes-brand-guidelines.pdf); Campaign example (https://joantubeda.com/assets/brand/docs/biotech-enzyme-outreach.pdf).
- [TurtleTree](https://joantubeda.com/brand-turtletree) (2022-2023) - Brand strategy / product marketing / field marketing. Brand and launch storytelling for sustainable nutrition, precision fermentation, and the LF+ ingredient platform. Result: Built category leadership across product launches, public activations, press, and social content while growing the audience by more than 60 percent. Artifacts: Brand guidelines (https://joantubeda.com/assets/brand/docs/turtletree-brand-guide.pdf).
- [Zenith](https://joantubeda.com/brand-zenith) (2026) - Brand strategy / product storytelling. A visual and product story system designed to give a new lifestyle concept a clear muse, market position, and product architecture. Result: Translated an early-stage concept into a coherent brand world ready for product, partnership, and launch conversations.
- [Haus Curator](https://joantubeda.com/brand-haus-curator) (2025) - Brand strategy / editorial / video. A premium editorial identity and content system translating Singapore property, culture, and market intelligence into compelling stories. Result: Drove 178,000 YouTube views and doubled Instagram growth through cinematic video, market essays, and a distinct point of view. Artifacts: Brand guidelines (https://joantubeda.com/assets/brand/docs/haus-curator-brand-guide.pdf).
- [Mindful](https://joantubeda.com/brand-mindful) (2026) - Brand strategy / visual identity. A joyful, considered identity for a sparkling kombucha brand built around flavor, illustration, and everyday ritual. Result: Created a complete visual foundation that gives the emerging product a recognizable voice and a flexible launch system. Artifacts: Brand style guide (https://joantubeda.com/assets/brand/docs/mindful-brand-guide.pdf).

## Disciplines

- Brand strategy
- Marketing campaigns
- Social media
- Field marketing
- Content strategy
- PR
- Product marketing

## Browse

- [Brand portfolio](https://joantubeda.com/brand)